A Leadwort by any other name...

Photo by Joan Tedford

Alas, this beauty really does bear the common name Leadwort (Plumbago zeylanica). It's in the Plumbago Family.
At first glance, it looks a bit like the Desert Phlox (Phlox tenuifolia) below. But take a closer look and you'll see many differences.

Photo by Matt Ball