New plant for me and thee

Photo by Gene Spesard 2/26/2014

Gene sent me his photo of this beauty that was seen in and around the rocks by the dam. Now that I know what it is, I see it all along the creek. What is it, you ask? update 3/26: not what I thought!
Fred says:

I hate to tell you this but I believe that plant is Wright’s Bee Flower (Hymenothrix wrightii) in the Sunflower Family. Later in the year it will put out a 2 foot + flower stalk with white flowers which are attractive to bees and other insects. You can see two of the dried stalks from last year at the back of the plant. For what it is worth, I know this plant well because it is a food plant of the Dainty Sulphur. We see lots of these plants and the butterflies in the sandy areas from below the dam to the Dam Bridge.